If you read our recent post “It’s Midnight. Do You Know Your Value Proposition,” you saw the online marketing mind map we created for a client recently.
In case you didn’t see it or don’t remember it though, here’s the graphic below for your perusing pleasure:
Let’s drill down on how you can build this kind of online marketing road map for your own business.
Remember, effective online marketing informs the audience about what you offer FROM THEIR POINT OF VIEW (sorry about the screaming, but it’s that important!).
For example, if you’re a business consultant and you teach clients how to generate inquiries about their offerings, your prospects might lose sleep worrying about not having enough business.
You want to identify every problem and challenge your target audience might experience relevant to your offerings – dig really deep on this one, it’s critically important.
Maybe you sell to CFOs and to office managers. Their pain points and problems may be very different and ultimately, you want to create online marketing that speaks to each of them, in their ‘language.’
Here’s an example of the online marketing funnel we created for our Denver technical consulting client’s mind map above:
Building a mind map can streamline your online marketing and make it more predictable. It’s an excellent foundational tool we find ourselves using at the beginning of every online marketing consulting engagement.
Try it for yourself; you’ll find yourself you return to it over and over again to guide you in making smart online marketing decisions for your business.