DisplayGround Development Blog

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Website Improvement

Why You Should Make Your Site AI-Friendly

Website Improvement

The way people search and find businesses online is changing, and artificial intelligence (AI) tools like Siri, Alexa, and ChatGPT are leading the way. These tools rely on structured...

Still Using ExpressionEngine? Now’s the Time to Switch (And It’s Not as Painful as You Think)

Website Improvement

The Rise and Fall of ExpressionEngine In its heyday, ExpressionEngine (EE) was a powerhouse CMS, celebrated for its flexibility and extensibility. Developers adored its clean templating system, businesses valued...

Our Prescription When a Company’s Websites Aren’t Delivering Leads Or Sales

Website Improvement

The first and most important step in pinpointing potential problems with your website is to get a very clear, comprehensive picture of exactly how it’s working. Looking at the...

It’s Time To Put a Stop To Getting Started On Your Business’s Website

Business Website Tips | Website Improvement

In every industry, trends change. Until recently, the “Get Started” button was believed—even at one point by our web design and development team here at DisplayGround—to be an important...

Link Text Part 2: Improve on “Learn More” To Earn More Clicks

Business Website Tips | Website Improvement

Today you'll learn how to lessen user frustration and improve your site’s usability by changing the wording in your site's text links.

Link Text Part 1: How “Learn More” Can Lead to Clicking Less

Business Website Tips | Website Improvement

Today we explore how “Learn More” links can create more problems than they solve. Learn how these simple links may be causing frustration for your site’s users.

Follow the Arrow

Business Website Tips | Website Improvement

It's simple: adding arrows has been shown to increase visitors' interactions within websites. We break down the research to demonstrate how well-placed arrows can lead your website's traffic to...

The Obvious Is Not Obvious to Everyone (and How This Affects Website Usability)

Business Website Tips | Website Improvement

Website page elements are regularly, actively changing on your website’s page. Unfortunately, confusion is created for your website’s visitors when they don’t notice they change.

Offer Series, Part 1 of 6: *This* Is How We Keep Our Clients’ Leads (and Our Own!) Rolling In…

Website Improvement

Learn about one of our most powerful tactics for generating streams of online leads—a tactic we implement for both our clients and ourselves.