As a website maintenance company, we regularly see instances in which small businesses owners insist their online investment is complete once they’ve had their business website designed, developed, and pushed live. In fact, those are just the first steps in establishing and growing an business online.
For the sake of search engine rankings, online marketing, increased conversions, and positive visitor experiences, website content must be maintained and kept fresh on a regular basis.
Though this concept is simple and though it’s easy for website owners to promise themselves that maintaining their websites will be a top priority… we watch as nine times out of ten website maintenance drops off our clients’ radars. Life happens. Kids get sick. It was your annual vacation time. Your relatives are staying after the holidays. A family member becomes ill. It’s an extra-busy month at work.
At the end of the day, your bills need to be paid, your kids need to be fed, you need to serve your customers. If you’re not able to set aside time to maintain your website today, there’s always tomorrow. And the next day. And the day after that…
While this work is critical to your site’s success, working with our company for website maintenance isn’t a fit for everyone:
In other words: you’re super-busy as it is. You understand website maintenance is important, but it takes time. You don’t have extra time.
A cost effective alternative to trying to plan and execute website maintenance yourself: find a website maintenance company that can take on that responsibility for you. (Oh, someone like our Colorado website maintenance company, you ask? Why yes.)
Hiring a professional web maintenance company allows business owners to save time and continue serving their customers without dealing with the hassle or stress associated with website work.
Website maintenance tasks can be very time consuming. Some of the main tasks a web maintenance company can perform for you include:
A good web maintenance company will help you develop the plan that fits your needs, resources, and budget. Do keep in mind though, that many reputable maintenance company will require an ongoing, monthly relationship and won’t be able to do one-off changes for you affordably.
Choose a reliable company to maintain your site using the following guidelines. To avoid wasting time or money, ensure that:
When prospects search for the services and products your business provides, you want the search engines to point them to your site, not your competition’s. Website maintenance to the rescue: fast website speeds and relevant, regularly-updated content have both been proven to improve websites’ search engine rankings.