purposebuilt.io Golden, Colorado Based Executive Coaching Firm

Custom WordPress Development for a Leading Golden, CO Executive Coaching Firm

Description

PurposeBuilt.io provides leadership coaching and team development programs that bridge personal growth with business success. This project was a complete redesign of our previous work, aimed at modernizing and enhancing the website to better reflect PurposeBuilt’s mission. The firm needed an updated, high-performance platform to clearly articulate its services, engage potential clients, and streamline the intake process for coaching programs.

Technologies

WordPress (Custom theme development), Advanced Custom Fields (ACF) (Customizable content management), SEO Optimization (Enhanced visibility on AI-powered search tools), Performance Enhancements (Fast load times, optimized images)

Problem

PurposeBuilt’s existing site no longer met the evolving needs of the business. The design needed to strike a balance between corporate professionalism while also reflecting the deep personal nature of their work. Additionally, they lacked a wealth of high-quality photography to visually represent their services, which made creating an engaging visual experience more challenging.

Solution

To strike a balance between corporate professionalism and the deeply personal nature of PurposeBuilt’s work, we designed a site that feels both credible and approachable. Since high-quality photography was limited, we used a mix of simple icons and abstract artwork to create a visually compelling experience. The site’s structure was refined for clear storytelling, with an optimized inquiry system to improve lead generation. SEO enhancements and performance optimizations ensure fast load times and strong visibility in AI-driven search results.

Design Approach

The new homepage design sets the tone for PurposeBuilt.io’s balance of professionalism and approachability. A warm, inviting hero image welcomes visitors, while bold typography and structured layouts establish credibility. With a refined content flow and strategic design choices, the site effectively conveys PurposeBuilt’s mission while fostering meaningful connections with potential clients.

A professionally designed website homepage for PurposeBuilt.io, a coaching and consultancy firm. The hero section features a welcoming image of a bald man with glasses and tattoos, smiling in a modern workspace, conveying confidence and approachability. The tagline 'Your Business Grows as Big as You Do' is prominently displayed, reinforcing the company's mission. The layout combines bold typography with clean, structured sections, balancing corporate professionalism with a personal, human-centered feel. Below, the site introduces PurposeBuilt’s mission with a mix of engaging text, a testimonial quote, and a professional portrait of founder Marina Suholutsky. The design is elegant yet inviting, maintaining a sense of credibility while fostering personal connection.

Imagery & Visual Design

To create a visually engaging experience without relying on stock photography, we developed a unique imagery approach that blends simple icons with abstract artwork. The icons provide clarity and structure, while the abstract elements introduce warmth, creativity, and a human touch.

This combination allows the design to remain professional yet personal, aligning seamlessly with PurposeBuilt.io’s mission of leadership growth and transformation.

A section of the PurposeBuilt.io website showcasing its coaching programs with a modern and structured layout. The header reads 'Our Programs,' followed by a horizontal slider displaying four program categories: Decision-Making, Purpose, Impact, and Consistent Progress. Each program is represented by a bold, minimalistic icon overlaid with vibrant abstract artwork, blending professional clarity with creative expression. The icons include a gear, a target, hands holding a globe, and a speedometer, each reinforcing its respective program theme. Below each icon, a blue gradient label displays the program name, with concise descriptions that emphasize leadership growth and personal development. The layout is clean, professional, and engaging, reinforcing PurposeBuilt.io’s commitment to balancing structured guidance with human-centered growth.

Preserve Client Confidentiality

For case studies, we applied the same approach by using anonymous silhouettes combined with abstract artwork. This technique preserves client confidentiality while still conveying individuality and uniqueness. Each silhouette represents a distinct leader or team, visually reinforcing PurposeBuilt’s personalized approach to executive coaching.

A case study section from the PurposeBuilt.io website, featuring a structured and modern design. The page includes a client quote in bold, italicized text, emphasizing a successful leadership transition. On the right, a button labeled 'View Case Study' invites further exploration. Below, a stylized anonymous silhouette with abstract artwork represents the client, ensuring confidentiality while maintaining individuality. The case study layout is clean and professional, balancing structured storytelling with an artistic touch that aligns with PurposeBuilt.io’s approach to executive coaching.

Five years ago, DisplayGround had the privilege of launching PurposeBuilt’s very first website. Since then, we have watched the company evolve, grow, and refine its mission to empower leaders and teams. It has been an incredible journey to support PurposeBuilt.io in this latest redesign, ensuring their digital presence continues to reflect their transformative impact. We are excited to see how PurposeBuilt thrives in the years ahead.

See the Live Website →

A structured and visually engaging 'Company & Team' section from the PurposeBuilt.io website. The layout features three program cards, each showcasing a unique concept: 'Vision, Mission, Values,' 'Objectives & Key Results (OKRs),' and 'Momentum.' Each card is represented by a bold icon overlaid with abstract artwork, reinforcing a balance between structured business concepts and creative, human-centered growth. The icons include stylized binoculars, a bar chart with a flag, and a speedometer, visually symbolizing strategic planning, goal-setting, and progress. The design is modern, professional, and inviting, maintaining clarity while evoking a sense of individuality and innovation.