DisplayGround Development Blog

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Website Design

Using Abstract Art and Icons to Elevate a Website Without Photography

Website Design

Affordable stock photography lacks personality. Faced with a client without an abundance of high-quality images, we created a distinctive visual identity by blending simple icons with abstract paintings. This...

Your Web Project’s Final Design Should Never Be a Surprise

Business Website Tips | Website Design

Over the past 20 years, I have encountered countless businesses frustrated with their newly launched websites. Too often, they invest time and money into a project only to end...

Audience-Based Website Navigation: It Can Backfire on You

Website Design

Audience-based navigation is designed to improve your audience's experience. . .right? We explore the flaws of this navigation design and discuss solutions to make sure you aren't driving viewers...

Three Visual Examples Of Effective Call To Action Buttons

Website Design

In today's short blog post we show 3 visual examples of Call To Action (CTA) buttons that make it easy for website users to take action.

Can You Read Me NOW? (Low Contrast = Lower Usability)

Website Design | Websites: The Basics

You work so hard to attract new visitors to your website. Don't negate your hard work by making those new visitors strain to read low-contrast and tiny text....

Website Design Case Study Part 6 of 6: Wrapping It All Up

How To | Website Design

This is the final post of the series, folks. It's part 6 of a 6-part case study blog series in which we walk you through the actual process behind...

Website Design Case Study Part 5 of 6: Completing the design

How To | Website Design

The planning work and pre-design work is completed. It's time to get to work on and complete the actual website, then get it over to the client for...

Website Design Case Study Part 4 of 6: The Moodboard

How To | Website Design

In Part 4 of our website design case study series, we develop the Hemingway's website design moodboard.

Website Design Case Study Part 3 of 6: The Design Document

How To | Website Design

In Part 3 of our website design case study series, we create a Design Document. These documents are concise reports that help clarify both the general components and the...