It’s unfortunate that so many people believe that once their website is live, it’s live…and that’s it. All done, brush the hands off, get back to work. Leave the website as it is, let it do its thing. It looks great, there’s no more work that needs to be done here, now let’s focus on other parts of our business.
And so it follows that, not surprisingly, most people have no clue as to how their website is performing. They don’t know if their website is working for them, if it’s not living up to its potential, or if it’s, gulp, actually working against them.
A website has the potential to dramatically improve your business’s profits—but can only do so if you discover what parts work and what parts don’t. Every website in the world has the potential to perform better and generate more profits, which is why it’s so critical to continually track, tweak, and strategically improve your website over time. If you don’t, you’re leaving money on the table. Period.
This is so important I’ll say it again in a different way: The sole way to ensure your website is doing as much as possible for your business is to track and improve, track and improve, track and improve.
It’s true. Trying to figure out how to better your business website can seem like overwhelming, time consuming work when you haven’t studied and immersed yourself in the world of website improvement. How do you do it? What should you focus on first?
There’s a lot to consider, and without the right guidance it can be frustrating trying to figure out where to start.
The needle-in-a-haystack nature of website improvement is one of the reasons so many business owners choose to hire pros, like our Colorado web design and internet marketing company) to do the work for them or help guide them through the process step by step.
On the other hand, for the curious and the fascinated, for the small business owners who have extra time (or a smart intern) on their hands, and for those who are passionate when it comes to learning about their own websites, working on an ongoing website improvement plan can be fun and rewarding.
That’s right. For some business owners, watching traffic, leads, and sales increase due to one’s own hard work can bring true satisfaction in addition to the ultimate goal of increased profits.
So for those of you who enjoy the exploration, research, and learning required for successful website improvement work, we’d like to share with you some of the tools we use when we engage in the continual process of improving our clients’ websites.
That’s right—you can use the very same online tools that the website improvement pros use!