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Business Website Tips

The Obvious Is Not Obvious to Everyone (and How This Affects Website Usability)

Business Website Tips | Website Improvement

Website page elements are regularly, actively changing on your website’s page. Unfortunately, confusion is created for your website’s visitors when they don’t notice they change.

Part 3 of 3: Building a Mind Map Snaps Your Business Proposition into Clear Focus

Business Website Tips

Building a mind map can streamline your online marketing. It’s an excellent foundational tool we find ourselves using at the beginning of every online marketing consulting engagement.

Part 2 of 3: It’s Midnight. Do You Know Your Value Proposition?

Business Website Tips

If your company's Unique Value Proposition, Unique Selling Proposition(s) and target audience are not clear, a mind map can help define your direction, becoming a resource you can refer...

Part 1 of 3: Does Your Online Marketing Grab Prospective Customers By Their Self-Interest?

Business Website Tips

Everything your website and online marketing efforts communicate about what you do reads like white noise to your audience UNTIL you grab them by their self-interest and get their...

Integrate, Don’t Isolate: Why You Must Consider Business Goals AND Website User Goals

Business Website Tips | Online Marketing

Well-defined business goals are a necessary part of a website improvement project. But they aren’t the only goals. True success happens when your users’ goals are considered, too.

Your Business May Benefit From Starting With A Mini-Website

Business Website Tips

Have you delayed launching your first business website because you know the money, time, and energy investment will likely be significant? You're not the only one. A mini-website may be...

5 Easy Ways To Improve Your Business Website… Fast!

Business Website Tips

We're hitting the accelerator this week with 5 easy and low investment changes you can make quickly to improve your business website.

What Is A Responsive Website… And Do You Need One?

Business Website Tips

Today we're going to run you through what a responsive website is, why it matters, and most importantly - steps to help you identify whether you need one.

How An Ounce of Reciprocity Can Get Your Website Visitors to Do What You Want Them To Do

Business Website Tips

Your neighbors cook you dinner. Suddenly, you feel like you have to return the favor. BOOM. That's the Rule of Reciprocity at work. Learn how to use this powerful...